Mitsubishi focused its dollars on the Cavs-Warriors rematch featuring LeBron James.
Mitsubishi doesn’t have Super Bowl money to throw around. Neither can it afford to be an official sponsor of a big-time sports league the way Hyundai, Ford, Chevrolet, Honda and even Kia...
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https://skpsoft.com/car/mitsubishi-plays-small-ball-with-ad-buys/
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